Developed in 2012, the label was initially introduced as a winter component to the Holiday Trading & Co Collective, one of Australia’s most well-known lifestyle companies.
The Brave+True label has since grown in popularity and has cemented itself as one of Australia’s most loved womenswear brands. We now deliver three collections per year and have far-reaching distribution in stores across Australia, New Zealand, the USA, Canada, South America and the Caribbean, South Africa and Japan.
Our collections are made for every day, every night, every age, every style, every size, every occasion and every woman. We are inspired by all the exceptional women in our world who are trying to balance their daily responsibilities and still feel beautiful, confident and supported. The notion of everywoman underscores our commitment to a new way forward.
The words brave and true provide the foundation of our design mantra. Taking a chance every day, believing you are enough and being true to yourself.